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香港青青果国际服饰集团有限公司
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类别:女装品牌
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品牌:CYC
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资质:
品牌简介BrandOverview
CYC作为时尚设计师品牌,由留法时尚设计师AppleChan女士创立于2006年,凭借其数十年欧洲成衣设计的造诣,和对时尚潮流的把握,鲜明的设计风格及其无法复制的品牌内涵,正不可阻挡地成为时尚风潮的新。
CYC,asabrandoffashiondesigner,wasfoundedin2006byMs.AppleChan,awell-knownfashiondesignerwhoeverstudiedinFrance,tomainlyprovidewomen'sfourseasonsgarments,allkindsoffashionjewelry,shoes,hats,bagproducts,andprovidesplansofproductresearchanddevelopment,trendanalysisforfashion,fashionpromotionsforthedomesticfashionindustry.WithitsdecadesofattainmentsofEuropeanprofessionaladvancedgarmentdesignandgraspoftheinternationalcutting-edgefashiontrends,distinctivedesignstylesandbrandconnotationsthatcannotbecopied,itisunstoppablybecomingthenewkingoffashiontrends.
品牌定位BrandPositioning
品牌定位于时尚产品,以25-35岁都市成功女性为目标客户群,以追求时尚、为品牌述求点,整体品牌设计风格多样,适穿面广,不仅有充分展示女性青春、时尚的产品线,更有体现成功女性性感、高贵的成衣。
Thebrandisaimedattheinternationalhigh-endfashionproducts,targetedatthe25~35year-oldsuccessfulurbanfemalecustomers,andtakespursuitoffashionandhigh-qualityastheappealpointofthebrand;theoverallbrandhasadiversityofdesignstylesandawiderangeoffitness,notonlyhasproductlinesthatfullyshowwomen’syouthandfashion,alsohasadvancedgarmentsthatreflectthesuccessfulwomen’ssexappealandnobility.
CYC以设计师的简称命名,因其烙印着设计师本人的设计理念、时尚风格及其无法复制的品牌内涵,代表着设计的自信与尊重。
CYCisnamedafteradesigner'sshortname;becauseofitsstampofthedesigner'sowndesignconcepts,fashionstylesandbrandconnotationsthatcannotbecopied,itrepresentsahighdegreeofself-confidenceandrespecttodesign.
板型设计、剪裁工艺的适度性和度是为CYC的又一大亮点,根据其面对人群的特点,对青春派女性的曲线与成熟女性的丰腴的体态进行巧妙设计,并独立研发CYC特有的裁剪版样计算模组;用科学的工艺为设计提供的技术支持。
TheappropriatenessandaccuracyofpatterndesignandtailoringprocessisanotherhighlightofCYC;accordingtopeople’scharacteristics,wedesignforyoungwomen’sfullfiguresandmaturewomen’scurvescleverly,andindependentlydevelopapatterncuttingmodulethatisonlyforCYC;provideperfecttechnicalsupportfordesignwithscientificprocesses.
CYC的女性个性独立,乐观自主,注重自我素质的增值与展现,对生活追求精致的唯美,作为这群知性女性所钟爱的时尚品牌,CYC为她们释放自我、体现高贵气质提供着源源不断的时尚素材。
CYCwomenhaveindependentpersonality,optimismandindependence,andemphasizetheaddedvalueanddemonstrationofself-quality,pursuerefinedbeautyoflife;asafashionbrandthatisthisgroupofintellectualwomen'sfavorite,CYCprovidesasteadystreamoffashionmaterialsforthemtoreleasethemselvesandreflecttheirnoblespirits.
产品定位ProductPositioning
准确满足25-35岁女性对时尚生活的需求,产品风格明确细分,涵盖了当代成功女性生活的四个生活状态。
Toaccuratelymeetthe25~35yearoldwomen’sneedsoffashionablelife;clearlyclassifiedproductstylescoverthecontemporarysuccessfulwomen'sfourlivingconditions.
都市白领(职业理性,简约时尚,激情工作的状态)
UrbanWhite-CollarWorkers(professionalration,simplefashion,passionateworkingstate)
休闲时光(工作闲暇,娱乐休闲)
LeisureTime(workandleisure,entertainmentandleisure)
优雅假日(浪漫假日,风情)
ElegantHoliday(romanticholidays,unlimitedamorousfeelings)
奢华定制(盛大聚会,定制)
LuxuryCustomGarments(importantgatherings,advancedcustomgarments)
此四大主题紧紧围绕特定人群进行分析,开发产品,以时尚资讯为基础,结合当季服装面辅料流行趋势,突出的版型及裁剪,用成衣制作的态度,成就了CYC无以伦比的优雅<
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